Unexpect The Expected

Millennials. The generation most likely to be newly or recently diagnosed with MS. A condition that leaves them worried, vulnerable, and unsure of their future. But with the arrival of new treatments that could potentially keep millennials out of a wheelchair for up to ten to fifteen years longer, it doesn’t have to be that way.

Launching our larger campaign ‘The Resistance’, this film flips the sript for our viewers. It brings unexpected positivity to a generation that struggle to research their condition out of fear. It’s visually arresting, originally scored, and was disruptively placed. All to stop millennials mid-scroll.

Oh, and did I mention it won a silver at the PM Awards?
Because it did. It won. A silver that is. Ace.

Unexpect the expected in ms

Millennials. The generation most likely to be newly or recently diagnosed with MS. A condition that leaves them worried, vulnerable, and unsure of their future. But with the arrival of new treatments that could potentially keep millennials out of a wheelchair for up to fifteen years longer, it doesn’t have to be that way.

Launching our larger campaign ‘The MS Resistance’, this film flips the script for our viewers. It brings unexpected positivity to a generation that struggle to research their condition out of fear. It’s visually arresting, originally scored, and was disruptively placed. All to stop millennials mid-scroll.

Oh, and did I mention it won a silver at the PM Awards?
Because it did. It won. A silver that is. Ace.