There are three things about myself that pretty much any one I’ve ever met can attest to;
- I love advertising – I’d live it if I could. I am constantly enthralled by new campaigns, creativity, and the notion of selling an idea that people would love to be part of.
- I adore punk music and its offshoot genres, especially in a live setting – My record collection is about 80% pop-punk, 10% hardcore/screamo, 5% indie/alternative, and 5% hip-hop. I’ve been to way over 300 gigs in my life time, and I’ve got ticket stubs to prove it. Out of those 300, I can tell you exactly who I’ve thrown myself off of a stage, amp or speaker set to, and I can tell you exactly which shows I’ve caught a crowd surfer/stage diver to the face.
- I’d take a spirit, mixed or otherwise, over a pint of beer any day – I’ve never liked beer. It’s probably because I had such a sweet tooth when I was younger that I started to drink vodka and mixers when I hit the clubs, and that has stuck with me ever since. Of course at the age of 25 my palate has matured, and I’m perfectly happy sipping a Long Island Iced Tea, Mojito, or a good spiced rum.
Yep! That’s me alright.
It’s a surprise then, that I stumbled on this next particular branded video while doing my internet rounds this evening. You should probably turn your speakers up, as the soundtrack is pretty damn good.
Now that’s a lifestyle video done well. Good rum. Good music. Good times.
There’s not much I can say about the video other than it sells the ‘Sailor Jerry’ lifestyle perfectly. It manages to do this much better than some other spirits. I’m looking at you Bacardi, maybe you could learn a trick or two. The spot is loud, fast, and blurry. Just like a night on the spiced rum should be.
I feel the effectiveness is all in the quick paced editing and cracking soundtrack from The Misfits. The quick cut montage approach appeals to my internet warped attention span, and the blistering soundtrack appeals to the fourteen year old in me wondering why I’m not playing Tony Hawk’s Pro Skater on the Playstation every second of every day. The imagery contained within calls out to my live music obsessed side, and after looking up just who has played outside the store in Philly, I’m sort of jealous I’ve never had a chance to attend one. There’s nothing like a good punk show to raise the spirits of anyone down in the dumps.
Overall, it’s a video that has managed to capture my attention, and has been replayed at least fifteen times so far. In today’s world, in which I am sitting at a computer with 8 tabs open and trying to use seven different computer programs, all the while simultaneously using my smart phone and giving my time to write a blog post, that’s something special. That’s something very special indeed.
Now be gone with you. I’m going to try and jump off my couch onto a beanbag. That’s sort of like stage diving right?