A couple of days ago I posted an image of a defaced Go Compare advert. I looked, I laughed, I posted, I moved on. The world was a great place to live in, that was until my lunch time when I saw this on facebook.
Now, that’s a very similar style of graffiti to the one I posted the other day. A serial attacker maybe? Who knows.
Well, guess what. I do. It’s been playing on my mind all day, so I went on a little research spree. Now without seeing that second image I would have lived my life merry in the notion that only I (and you) had seen the aforementioned graffiti, but two similar occurrences? Impossible. It seems there have been a few other “vandalism” attempts on subsequent Go Compare billboards.
This is all starting to seem like a bit of a consipiracy to me.
Well I guess it’s no surprise that the images I’ve posted are part of a broader campaign to, get this, bring even more attention to the launch of the new Go Compare advert. Mainly by abusing the fact that they have the most annoying character on television and most hated advert two years in a row by running a campaign making fun of their own star, all the while encouraging the smartphone obsessed public to eagerly snap pictures and send them flying through the internet to various social media websites for a couple of extra thumbs up? Clever Girls (read girls as ‘advertising bastards’).
I can’t be angry for being fooled when it’s a stroke of genius by the creatives at hand. I haven’t seen Gio’s new ad, but I’ll be sure to seek it out one day when I can be bothered purely out of respect for tricking me into reposting their billboards. Now that I think about it properly, the website address and logo hadn’t been defaced in any of the ads, and I’m pretty sure that’s the first thing that most anti-advertising paint specialists go for. Oh to be you and naive again, and not have to ruin what could have been an enjoyable entry. Damn my mind, and damn the clever creatives.
Bugger. Turns out even the Youtube channel is covered in graffiti. My detective work certainly needs a bit of practise.
Don’t mind me. I’m just a gullible idiot.