M&Ms – Wiggle Wiggle Wiggle Wiggle Ad Infinitum

The general public; I don’t get them. Sometimes, I really don’t get them. They like weird things. They dislike weird things. They’re generally, as a rule, quite a weird bunch of people. Mind you, maybe I’m the weird one? Maybe the many years living on 4chan message boards, browsing Something Awful until the wee hours of the morn, and reliving fond (not fond) memories of browsing Steak and Cheese as a teenager have turned me strange. I wouldn’t be surprised if they had, but still, the general public.. weird man. So weird.

I like to think I have “good taste”. Well, not good taste per se, but I at least have a vague idea of when something is rubbs, and well, when it isn’t! Take films for example; Anything with Kiera Knightly in it? Automatically rubbs. Anything with Billy Murray in it? Automatically brilliant. How about music? Well, I’m just as good; The Blue Album by Weezer. One of the best albums ever written. Anything written by Weezer after the release of Pinkerton. Definitely not one of the best albums ever written. See, I’m four for four so far! I could continue, but I don’t want to blow your minds. So asides from me telling you lot how downright brilliant I actually am, does this blog post have a reason to exist? Yes. It does.

During the Super Bowl, a Youtube channel was holding a vote to see which advert was rated “best” in America (Don’t get me started on how good of an idea this is from an advertising point of view, as you’re literally getting people to watch your ads over and over and over, in a FIGHT to see which one is THE BEST), and some how, one of the highest voted ads, was this nonsense;

I don’t get it. I really don’t. Is it supposed to be funny? Am I supposed to laugh? Am I supposed to want to eat chocolate? I JUST DON’T UNDERSTAND.

The talking M&Ms have been the mascot for the brand since 1996, and I still never understood why. Surely having these two amazingly voiced hunks of chocolate would put people off wanting to eat them? It’s like Burger King using a talking cow to sell their new Super Meaty burger. A bit cannibalistic no?

Maybe it’s because I’m not used to seeing these talking M&Ms much on British television. Maybe I don’t relate to the talking balls of cocoa as much as an American audience does. It probably doesn’t help that I can only ever remember one M&M mascot led advert that I actually liked, and I’m pretty sure it ended in the Red one being eaten.


Has the popularity of these adverts really been lost on a short trip over the ocean? Am I just a grumpy bastard who hates all things fun? Am I too old to enjoy a talking M&M getting naked and wiggling his non-existent crotch in another’s face? I think it’s all of the above. All I know, is this just proves that I’m obviously not part of the “general public”, and for that I’m kind of grateful. They’re absolutely lording this shit up, and I have a feeling it might actually win “best ad” of the Super Bowl.

Here’s a hint public who aren’t general; It’s definitely definitely not the best one. It’s not even close, and it doesn’t have any sort of talking chocolate contained within.

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2 thoughts on “M&Ms – Wiggle Wiggle Wiggle Wiggle Ad Infinitum

  1. Matt says:

    Better to laugh than not. So who’s the fool?

    • Well, you could say it’s better to laugh than not about anything couldn’t you? Rape joke? Better to laugh than not. First degree murder? Better to laugh than not. Cancer? Better to laugh than not.

      I am of course being completely facetious, but not finding something funny makes no one a fool. Unless it’s a cat video, because they’re down right hilarious!

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