The first of my triple door opening, is about the best fast food burger joint in the UK. Burger King. As you may or may not know, I’ve written about Burger King before a few times; Here’s one entry, and here’s another!
Basically, their advertising is very hit or miss, unless you live in the good ol’ USofA, in which case it’s amazing. Their UK based adverts have been standard fast-foody type spots with someone eating a burger, and jumping out of a window. I never really got it. But, with the greatest of holiday seasons, comes a lovely, and rather funny little 20 second number.
Simple. Effective. Humorous.
I know I’m not alone when I say this, but I always buy gifts for me, from me. Desperate it may be, but I sure as hell know I’m going to like what I get, and this guy loves his brand spanking new Steakhouse Angus. I’d prefer it to be an XL Bacon Double Cheeseburger, but hey, I’m not buying a gift for the guy. He is!
It’s a nice little script, with only a small snag in timings during the middle, but the long shot at the end and the hyperactive yelp utterly makes this advert. It’s a perfect ending. I think the only way it could have worked better is if he looked a little bit embarrassed when the other customers turned around, rather than joyful, but his facial expression is priceless.
The ad isn’t amazing, it’s nothing incredibly new, it sure as hell isn’t original, but it made me smile and giggle, and that in itself is worthy of a mention. I just wish I wasn’t jonesing for a burger right now.