Christmas is finally upon us. Well, I say “upon us”, but in reality, it’s been upon us for about two months if you go by what the shops are trying to tell us through their visual merchandising. Today however, on the 1st December, it’s actually here! Like right now, this second! It dawned on me today when I watched one of my employees open a door from our Christmas Advent Calendar incentive, something brought in to further push Christmas sales in reward for a possible £25 gift voucher, and the immediate satisfaction of gobbling a suspiciously shaped Spongebob Square Pants chocolate, that Christmas is most definitely here. For some reason though, it just doesn’t feel the same as it used to. Sure, I’m 24 going on 25, but I’m still a sucker for Christmas, so why on earth does it feel different? What’s going on? What’s wrong with me?!
I racked my brain for at least a minute, heck, maybe even two minutes, and that’s when I came to this conclusion; It’s not Christmas yet as I haven’t seen that advert. Oh, you all know the one that I’m going to mention. You all know exactly which one I’m talking about. I will wager that almost all of you know the sodding lyrics to the jingle as well, and also that at least 50% of you will feel the same way; It’s not Christmas, until you see the Coca Cola trucks.
There we go. Everything will be okay.
It’s strange that I’m conditioned to finally think “Shit, it’s Christmas” when I see those stupid trucks and hear that damn song, but I suppose that’s just a mixture of some damn good marketing, and a healthy pinch of nostalgia. You see, when I was younger, I watched a lot of television as I didn’t have the internet, or a smart phone, or seventeen different ways to play a video game in my house, so around Christmas time, I was a sucker for sitting in front of the gas fire, and watching some cracking Christmas T.V
Apart from me screaming “I want that” at every toy on T.V for the fun factor alone, I never really took on board adverts. I didn’t cry about what food I ate, or what drinks I drank, and that’s obviously a healthy nod to my parents. However, the picturesque scenes taken from this advert obviously triggered the correct response in my tiny little brain. I mean, I absolutely love Christmas. I always have! Everything about it is perfect, so pumping everything I love about a season into an advert, is a sure fire way to make me remember it. I’ve always been a ‘cold weather’ kind of guy, so snow, lights, and a chill in the air made me happy. The heartfelt singing from the advert and the overuse of the colour red (Father Christmas silly) obviously resonated well with little me, and stuck with me for years.
Stuck with me in fact, to the point that I can’t begin to get excited about my favourite holiday season of the year without humming along to that bloody advert. I’ve known people who have turned over before the jingle kicks in because they’re not “ready” for it to be Christmas yet, but we’re all in the same boat. It’s okay. I realise how pathetic that may seem to those with nothing but coal for a heart, and yes, sometimes I hate myself, but then I think that I should maybe hate advertising more… Nope, definitely myself.
Ah well, with that out of the way I’m going to spend the next 24 days looking at my Christmas Advert Calendar (Get it? Advert Calendar. AdVERT Calendar! I know right?! Genius.), opening one door at a time, and giving you my honest thoughts and opinions on what the industry is trying to sell us this year, but more importantly, how they’re trying to sell it. Look forward to the obvious, and hopefully, a smidgeon of the obscure too.
For tonight however, I’ll settle with watching the trucks again, because if you haven’t already gathered, in the immortal words of Noddy Holder; “It’s Christmas“. Literally.