Who Says That Press Is Dead?

Just a quick one with an ad-shell I spotted around somewhere on one of my many wanderings. It’s a brilliant little ad from a series of shell sized numbers for Pro-Plus, and it’s been placed somewhere all of the ‘wacky’ students will see it.

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Perfect inspiration for their next game of ‘drunk buckaroo’. It just goes to show that as far as digital and television advertising have progressed in terms of budgets, allotted work time and even importance, there will always be room for a press ad. Press may be having less money spent on it, but it’s certainly not knocking on death’s door as some in the industry like to assume it is.

The press ad is dead. Long live the press ad.

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