Some times I stumble across a particular piece of media that leaves me speechless. That may seem like a shock to most people, seeing as I can take a re-released video game sequel and then harp on about it for over two thousand words, but some things, some things just get me. This following advert is one of them. It’s for The Irish Society for the Prevention of Cruelty to Children, and it’s brutal in it’s delivery.
Watching an advert has never really been so difficult. Of course with campaigns like this, it’s all about the ‘shock’ factor, but this particular spot is incredible. The delivery of an amazing script from the young child is seamless, and his acting genuinely makes me feel like he is in danger. Of course, lots of children his age are in danger, and that’s what the advert is trying to convey. It may be too much for some people, and I imagine this is going to receive a lot, and I do mean a lot of complaints, but at least it will have done it’s job; raising awareness.
The ISPCC receives less than 10% government funding. All funds are greatly received and will help us continue our work. Every donation helps brings us one step closer to our vision of every child having the right to be heard and to have a childhood free from abuse.
That means that the ISPCC must rely on donations to exist. To stop things like this, or at least try to intervene. Shock tactics, while some what over powering, are usually the only way to get people to open their wallets. This advert is incredibly powerful, and many people will agree. That means it has done it’s job. I don’t think I’ve seen something so off putting, and truly effective since this advert for ‘seatbelt safety’;
I really don’t have much else to add, as I genuinely don’t know how to feel about what I’ve watched. The folks at Ogilvy Dublin, have done an amazing job of creating something that provokes emotions, be it shock, fear, sadness, or genuine sympathy. That in its self is the mark of true creativity, employed in such a way that it should make even the ‘hardest’ of men and women stop, think, and reflect. It may not be entertaining to watch, but what we’re seeing is an advert that’s vastly important.
It’s upsetting that in the modern world adverts like this have to be created, but their importance should never be forgotten. It may be incredibly uncomfortable to watch, but at least we know that at the end of the day, this footage was all part of a scripted T.V spot. Viewers have to remember that this isn’t real, but the message and truths behind it are.