Hushabye Mountain

There’s a new advert from the folks over at Dreams. That’s right, the guys who sell beds!

Now isn’t that nice. The imagery is lovely, and the music is a perfect accompaniment. I love the way the creatives have managed to roll in so many ‘bed’ clichés. The thing about clichés is that they’re known as clichés for a reason. I spotted quite a few things Victoria and I do, but mainly the stealing of duvets, taking off of the glasses, and the classic ‘try not to wake her up, but do something really important’ manoeuvre.

The advert is giggle worthy, and if you’re watching with a partner, I guarantee one of you will say “you do that”. It’s a relatable advert, and while I don’t know if it will result in immediate bed sales, it’s certainly a nice brand builder for Dreams. It’s very similar to the new Carcraft advert I looked at recently. Both companies have realised that a hard sell isn’t everything. Just look at the previous Dreams advert.

Bit crap really isn’t it. The new one is much much better and is obviously the beginning of a new direction for Dreams, and hopefully with that, a much higher customer/brand recognition rate. After all, beds aren’t an immediate purchase but they are necessary. If Dreams can work their way into customers minds, or be the first bed shop customers think of when they do need a bed, then the advert has done it’s job.

I am super duper tired, and watching this ad has only made me want my bed even more. I’ll write a big blog tomorrow, but for tonight I’m going to crawl into bed and literally become king of the Hushabye Mountain.

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4 thoughts on “Hushabye Mountain

  1. Ed Tang says:

    This new one def seduced me into bed. I’m tired of seeing hard-sell ads, if i have to see another one i’ll tie its creative to the bed post and give him 40 lashes, never mind 4o winks. Something to get out of bed for in the morning..erm..they’ve put their crappy advertising to bed. No longer a need to cover your eyes and ears. It feels like quite an obvious route but i guess it’s a case of ‘making it look too easy’. Surprising really that bed ads haven’t tried to capture this more personal approach..i mean honestly the people in nighties, in the showroom..the dude lying on the bed with no sheets wtf

  2. garylongden says:

    I really liked the Ad for all the reason you say. Gone is the brash hard sell so typical of this product, replaced by the soft seductive tones of what you hope the product will do for you.

  3. […] You may remember that I wrote about the re-branding of Dreams, everybody’s favourite bed and mattress seller. The idea behind the re-brand was basically, out with the ‘hard sell’, and in with the niceties. You can read see the original ad, and read my thoughts on it right here. […]

  4. […] You may remember that I wrote about the re-branding of Dreams, everybody’s favourite bed and mattress seller. The idea behind the re-brand was basically out with the ‘hard sell’, and in with the niceties. You can read see the original ad, and read my thoughts on it right here. […]

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